Friendship fuels our creativity and is the foundation that propels us forward.
Julie D’Uva
My Sociology background sparked a curiosity for human behaviour, which I've channeled into an expansive career in PR and Events. With a keen eye for style and design, and a knack for collaboration, I’ve brought stories to life for both local brands and global clients like SoulCycle, NBA All-Star, and Saks Fifth Avenue.
As Co-founder of YourFriend Co., Shab and I do what we do best: connect people with fun, unforgettable experiences, in real life.
Going through a cancer diagnosis in 2021 changed how I think and move in the world. It’s a journey that continues to shape me every day. I am grounded in gratitude and fully committed to movement and overall wellbeing. In addition to planning epic events, I’m also a Certified Pilates Teacher.
Whether in life or business, I believe leading with purpose always wins.
Shabnam Baharyeh
My years in Media and Advertising, working with brands such as TD, Canadian Tire, The Toronto Star and Disney, combined with my experience as a Diversity, Equity and Inclusion practitioner, have deepened my appreciation for the power of shared language, our need for connection, and the critical role storytelling plays in influencing hearts and minds.
Born in Iran and raised in Toronto, humour has always been a big part of my life. I believe in laughter’s ability to connect us, heal us, and create space for diverse voices, ideas, and perspectives.
YourFriend Co. is a labour of love. We’ve combined our friendship, work experience, and extensive networks to build a collective where human connection is the driving force behind everything we do.
I’m inspired by bringing people together in ways that feel meaningful, memorable, and deeply human.
We have your back.
We have your back.
We curate a team of experts and innovators for each project.
You’ll get personalized attention from us as your main consultants, with a high level of service, detail and strategic creativity.
We access our network of industry leaders and bring the right freelancers to work on the project, based on fit and scope of work.