We create events with purpose.
We create events with purpose.
YourFriend is a Toronto-based dream team. We create epic intimate events that build brand recognition and amplify your message and values long after your event is over.
We’re Shab & Jules.
We are your ultimate connectors and experience creators.
With 18+ years of experience in fashion, retail, media sales and diversity, equity & inclusion, we help you access your authenticity, create connections & design memorable experiences.
Think of us as an extension of your business and social circle. We are the friends and consultants you can count on, in business and in life.
Kind Remarks
“Shab and Julie are fantastic to work with. They’re top notch professionals who make
planning complex events easy and fun. They’re responsive, attentive to detail, and know
how to create experiences that make an impact. Highly recommend!”
~ Bridget Love, Care/Of
We create custom events.
From sophisticated soirees to buzzworthy pop-up activations, we design and execute experiences that bring your brand and community together.
Brand Events
It’s all about creating an experience that your guests will remember. Whether it’s the party of the summer or learning together as a community - your brand and message will be amplified by media, influencers and key opinion leaders.
Event Collaborations
Do you have a new product, service or concept the world needs to know about? Let us identify and tap into the right communities and partners to enhance your brand. We’ll shake things up and get you noticed by the right people, organizations and media outlets.
Private Parties
Sometimes treating your family, friends and community to a memorable event is reason enough. We’re the dream team you need to bring an amazing party to life. From a NYE soirée to a silver wedding anniversary, let us create a gathering to remember.
